I'm sure I'm about 2 years behind the curve on this one, but I recently discovered Google Analytics (thanks to our web-designer/ dedicated Google employee Ashley), and I'm obsessed. It basically tracks how many people have visited your site, what source they used to find your site, where they're from geographically (down to the city), what pages they viewed, etc.

It's pretty thrilling (and a little bit eerie) to think about someone in Singapore spending 1:43 minutes on your website browsing 7 pages. Modern technology! What will they think of next?